Help, I Need a Logo!

You have settled on the best damn name anyone has ever heard for your candle line, and now you need a logo. Where to start? Do you search Google ‘How to make a logo online?’ Do you need to hire a graphic designer, an agency, or use an online service? What type of logo should you have?

There are basically two types of logos, either a stylized version of the name itself, or an abstract symbol. That being said, you can always use a combination of the two. Which way to go is a personal preference and either way there are several factors to keep in mind.

Keep it simple, make sure it represents your brand and it’s recognizable and memorable. Your logo needs to convey the overall image of your company in one short glance. It should give the observer the overall vibe and feel of what your company is all about. That’s a tall order! Work with a good designer, as they will know how to guide you through all of this.

How to Make a Logo Online

So where to start… If you know a graphic designer who’s work you like, and you think they will understand your brand, then by all means start there! Are there other companies or makers out there that have a logo that you admire? It doesn’t hurt to ask if they could recommend their graphic designer.

How to Make a Logo Online: dribble

Granted, some business owners might not want to share their sources with perceived competition, but others will! Another great source is dribbble… well known in the design community, it’s a great place to browse for ideas. More importantly, it’s a place to find a designer you might want to work with.

The thing that sets dribbble apart is that the designers must be invited to be part of the community based on their skills, so it’s top-level stuff! Behance is another site that is worth a look.

How to Make a Logo Online: Creative Agency

Another great source for graphic designers is to use a creative agency. We like The Creative Group. It’s a staffing service that will match you with someone to work on a short project or even fill a long-term position. There are loads of staffing agencies around the country that have creative divisions and really it doesn’t matter where they are located as everything is done online anyway.

How to Make a Logo Online: Crowd Source

Also very popular and affordable for small businesses, is to use one of the many online sites for design services. We haven’t tried one of these yet, but have many friends who have been quite happy with them.

After speaking with others who have used them with success, reading reviews and reviewing their policies, we can say that one we like a lot is DesignCrowd. They have a pretty simple process, fill out a creative brief, receive unique designs from around the world (within hours), select and approve your favorite design and download the files. You set the price you can afford so there are no surprises there.

Another popular one is 99designs. 99designs has logo design packages from $299 to $1,299. When using the service, you build a design brief (obviously the more details the better your designs), choose styles you like so they have a visual idea of the direction you want to go, pick your design package (Bronze, Silver, Gold or Platinum), and submit.  Your project will be shared with a community of more than 1,128,000 designers from around the world. You’ll receive dozens of designs that you’ll be able to select from.

How to Make a Logo Online: Conclusion

Make changes if needed and pick your favorite. If you have found a designer on their site that you click with, you can work with them directly using their Projects platform… not a bad idea moving forward onto packaging etc.

This is one of the most fun parts of setting up a new business. Be patient, creative and have fun!  And of course be sure to visit Wooden Wick CO. for your candle making supplies.

HERE’S EVERYTHING YOU NEED TO GET STARTED:

READ THE FULL CANDLE BUSINESS SCHOOL SERIES:

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